Lonely Planet bets on online casino to lure new players
Lonely Planet, the world's largest travel guidebook publisher, is getting into the online gambling business.
The company is partnering with casino software provider Playtech to launch an online casino that will offer games such as blackjack, roulette and poker.
The new site, which is expected to go live in the spring, will be aimed at attracting new players who are not currently using Lonely Planet's services.
"We're looking to attract new customers who might not have thought of using Lonely Planet before," said CEO Dominic Ellis. "This is a natural extension for us and provides a great opportunity to engage with a different audience."
Lonely Planet has been struggling in recent years as more people turn to free information sources such as Google Maps and TripAdvisor. The company has laid off staff and closed offices in an effort to cut costs.
The online casino could help revive the company's fortunes. It is expected to generate over $100 million in revenue each year.
Lonely Planet launches new online gaming portal
Lonely Planet, the world's leading travel media company, today announced the launch of its new online gaming portal, LP Gaming.
The new portal offers a range of games for travellers to play while on the go, including strategy, puzzle and word games. There is also a selection of multiplayer games that travellers can play with friends and family around the world.
"We know that gamers love to travel and that travellers love to game, so we've created LP Gaming as the perfect destination for both," said Lonely Planet CEO Daniel Houghton. "The portal offers an engaging and social gaming experience that will keep travellers entertained while they explore the world."
LP Gaming is available now at gaming.lonelyplanet.com.
How to play Lonely Planet: the online casino game that's taking the world by storm
Online casino games are big business, and there are new ones popping up all the time. So how do you know which one to choose? And more importantly, how do you go about winning?
Lonely Planet is one of the newer online casino games, and it's already taken the world by storm. It's based on the ever-popular casino game slot machines, but with a few twists that make it unique. Here's how to play:
The first thing you need to do is choose your bet amount. You can bet anywhere from 0.01 credits up to 100 credits per spin. Once you've chosen your bet amount, hit the 'spin' button and watch as the reels spin round. If you land on 3 matching symbols, you'll win a payout. The amount you win depends on the symbols that match and the value of your bet.
There are a number of different symbols in Lonely Planet, including fruits (apples, cherries, lemons), numerals (9s, 10s, Js), adventurers (a backpacker, a cyclist) and Wildcards. The Wildcard symbol can be used to substitute for any other symbol to help form a winning combination.
One of the best things about Lonely Planet is that there are no special features or bonus rounds – it's all about landing on those winning combinations! However, this simplicity is what makes the game so addictive and enjoyable to play.
If you're looking for an online casino game that's simple to play but has plenty of potential for big payouts, then Lonely Planet is definitely worth checking out!
Lonely Planet slotgaming goes free-to-play
Lonely Planet, the venerable travel guidebook company, has announced that it is making its popular slotgaming app free-to-play. The app, which gives users access to hundreds of casino-style slots games, will now be supported by in-app purchases and advertisements.
The move comes as Lonely Planet looks to capitalize on the growing popularity of mobile gaming among travelers. According to a recent study by market research firm Newzoo, nearly a third of all global travelers now use their phones or tablets to play games while on the road.
"With over two billion active gamers worldwide, there's a huge opportunity for Lonely Planet to tap into the market for mobile gaming," said Lonely Planet CEO Daniel Houghton in a statement. "Our goal is to make our slotgaming app the go-to destination for players looking for a truly immersive travel experience."
To that end, Lonely Planet has overhauled the app with new features designed to give players a more realistic sense of being in a casino abroad. Players can now choose from a variety of exotic locations including Venice, Macau and Monte Carlo, each with its own set of unique slots games. They can also chat with other players in real time and share tips on how to beat the slots machines.
For those who want an even more authentic experience, Lonely Planet is also introducing live slot tournaments later this year in partnership with some of the world's top casino operators. Players will be able to compete against each other for real-world prizes such as exotic vacations and luxury cruises.
So far reaction to the free-to-play switch has been positive. "I used to play Lone Star Slots all the time but I stopped when it became $5 a game," said one player on the App Store review page. "Now that it's free I've been playing every day! Thanks LP!"
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